Strategy

Growth Through Business Model Innovation

Which companies are likely to do better?

Inward-looking companies operating with a product-centric mindset, or outward-looking companies operating with a customer-centric mindset?
Companies that believe, “yesterday’s success guarantees future success,” or those companies that believe, “yesterdays’s success – no matter how magnificent – is an unreliable roadmap for future success?”
Companies that embrace change, transformation, and disruption, or those who avoid it, hoping it won’t hurt them?

In today’s VUCA world – Volatile, Uncertain, Complex, Ambiguous – operating with a customer-centric mindset, embracing change, transforming and disrupting how companies/businesses design, develop, and deliver (3Ds) customer value is a fundamental pre-requisite for survival and growth. The history of companies, such as Kodak, Bajaj, Hindustan Motors, and Allwyn Prestcold is a stern reminder of the dangerous consequences of trying to win in tomorrow’s markets with yesterday’s playbook.

Every single day, new and emerging technologies are offering a multitude of options and opportunities to companies to rethink, transform, and innovate the manner in which they engage with both current and future customers. Successful companies, the world over, have embraced the reality that if customers and markets change, they too must change. Which is why they operate with a weltanschauung (worldview) and mindset that “Customer-centric Digital Transformation” is their best strategic bet for ongoing profitable growth. Adaptability and Agility become two non-negotiable competencies. If companies don’t adapt, they won’t last. And they need to act with some urgency and speed

The Programs has been designed to develop this worldview and mindset among the participants.

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what will you learn?

Key
Learning

This Programs is an Action-Learning Workshop. The emphasis is on “applying the knowledge” learned during the Programs to develop a “plan of action” that can be pursued for implementation, once participants return to their regular jobs. Participants stand to gain most by interacting with the faculty, by reflecting and thinking on their own, and by engaging with and learning from other participants in small group activities.

Acquire a deeper and more practical understanding of the three core concepts of Digital Transformation, Customer-Centricity, and Customer Value.
Explore the four vital aspects of Customer-Centricity – Customer Experience, Customer Journey Mapping, Co-Creation, and Customer Service.
Gain insights from an end-to-end example of Customer-Centric Digital Transformation.
Develop a customer-centric Digital Transformation prototype, that participants think will produce the greatest payoff for their companies; An application and implementation agenda that participants can present to their management on returning to their day jobs.
Continuing the Customer-Centric Digital Transformation Journey; From ideas to implementation: Selling and Pitching; Role of Culture and Mindsets.

Enrolment Programs

Topics Covered

This Programs is ideal for executives and consultants operating on the demand side of the business in functions such as, Marketing, Sales, Advertising and Social Media, Strategy, Customer Service, and Innovation. Functional areas with an indirect connection with customers/consumers, such as Finance and R&D, can also benefit. They could be:

From learning and understanding to application and implementation: Developing an implementable prototype of a company-specific, customer-centric digital transformation agenda.

Elements of customer-centricity that provide attractive opportunities for Digital Transformation, such as, Customer Experience, Customer Journey Mapping, Co-Creation, and Customer Service.

Expanding the Toolbox of Customer-Centric Digital Transformation.

Getting acquainted with the essence of Digital Transformation, Customer Centricity, and Customer Value.

Review and fietuning the implementation plan, Caveats, and Strategic Mindsets.

Programs Objectives:

Learning: Enable learning and understanding of key concepts and ideas related to customer-centric digital transformation.
Thinking and Evaluating: Provoke thinking and share examples of how other companies have designed, developed, and delivered (3Ds) winning customer value and experiences to current and potential customers/consumers.
Application and Implementation: Facilitate the journey from learning and understanding to application and implementation of customer-centric digital transformation aspects most relevant for participants’ businesses. This will be both an individual and a peer group activity.

Who Should Attend ?

Mid- to senior-level managers who need a strategy to lead their business unit or firm through turbulent change and disruption.
Leaders who strive to be more proactive in implementing new ideas, staying ahead of the competition, and aligning their people, data, culture, and technology.
Participants who may be leaders of a functional department, head of a business unit or region, or who have general management responsibilities.
Analysts and consultants dealing with the whole business or functions, such as, strategy, marketing, and innovation.

STRATEGY CATEGORY

Currently, the following certificate Programs are being offered, with more to be launched in the coming months. Our Programs span across multiple disciplines of management, engineering and law.