Eligibility:
Educational Qualification:
Bachelor’s degree or equivalent in any discipline.
You are eligible to apply if are you in your final year of undergraduate program. However, you will have to submit the final transcript and degree before commencement of classes.

Standardized Test Scores:
GMAT: Please request for the official GMAT scores to be sent to us directly by GMAC. The GMAT program code is JXX-TZ-44.
CAT: Please submit your CAT scores.
GRE: Please submit your official GRE Score

The program aims to admit high caliber students and the selection shall consider a mix of the following attributes

• Consistently high academic record
• Good standardized test scores
• Good communication skills
• Extra-curricular achievements
• Maturity
• All these criteria shall be evaluated through the written application and the interview
• It is therefore important that close attention is paid while completing the application and preparing to face the interview
• Quality work experience is highly encouraged

The Digital Lab at the School of Management is a unique institution set up to explore the diverse aspects of organizational and consumer behavior in the digital world.
The Digital Lab is intended to drive research and industry interactions in the following topics:

• Digital transformation
• Consumer behavior in the digital age
• Digital marketing & social media

Our current focus is on Immersive Technologies such as Augmented Reality and Virtual Reality and the Metaverse, a virtual world that integrates immersive technologies with other digital technologies such as Artificial Intelligence and Blockchain. Our students have worked on several projects on the future of digital and immersive technologies for leading corporations in India. The lab focusses on research and developing white papers and case-studies to explore and establish best practices in digital transformation and digital marketing in the Indian context.
The lab is powered by an Alienware desktop and has other equipment including Oculus lens, Eye tracker and Matterport camera.

Schedule