B.A. Journalism & Mass Communication

B.A. Journalism & Mass Communication

The School of Media, Mahindra University offers a 3-year B.A. in Journalism & Mass Communication.

The program recognizes digital technology as an inevitable and integral part of mediated communication today and in time to come. With the application of digital technology, the media and related industries have been experiencing unprecedented growth. The introduction of mediated communication for the public at large has meant that this growth has become a mass movement among “media prosumers”—consumers who are also producers of media texts. Since everyone equipped with a smartphone is a potential media prosumer, the practice of superior mediated communication defines its contours.
This exciting time also presents several challenges. The ever-evolving field of mass communication now, more than ever before, needs an all-round understanding of technology and sociology, between message and its construction. This convergence of information, entertainment, opinion, promotion and distribution presents an exciting new cornucopia of activities bundled together.

There is also convergence in another way. In addition to a steady demand for professionals in the more conventional roles in news, entertainment, and the allied areas of advertising and public relations, there is an increasing demand for digital journalists, content creators and digital marketing professionals. Legacy media platforms are investing heavily on the digital side of their businesses. Other industries, too, are investing in creating or recasting media rooms in digitized forms, from which internal and external communication and corporate storytelling occurs. The ability to understand, delineate and control each of these activities distinguishes the media and communication professional from a prosumer.

To that end, the program integrates all that is needed in this new and evolving ecosystem to deliver academically sound, research-oriented, practically trained graduates. You will gain exposure to cutting-edge developments, both in technology and techniques of creating content and its delivery for the functions of news, entertainment, PR, advertising, corporate communication, and digital platforms. Chief among these are digital filmmaking, still and moving camera, editing tools, ChatGPT and basics of AI, data communication, storytelling, news writing, writing for advertising, designing advertisements, writing for the screen, on-screen presentation such as news anchoring, social media marketing, content management, media management, digital media marketing, web design and modelling, and digital entrepreneurship.

Besides these functional areas, students will learn several subjects that strengthen a deeper and wider understanding of the world and the development of an independent worldview through critical thought. Important examples are media and information literacy, research in journalism, media and communication studies, media economics, media law and the Indian Constitution, literature, civic engagement, multiculturalism, etc. Especially important today is an emphasis on ethical professionalism, and there is a special emphasis in our programme on that aspect.

We will adopt a funnel-like approach to students’ learning. In the first year (first two semesters), you will learn broader and more general aspects. In the second year (third and fourth semesters), you will learn skills and many core subjects. In the third year (fifth and sixth semesters), you will learn specialized competencies and integrate what you have learnt to showcase a well-rounded understanding.

Your learning will be multi-pronged in classrooms, studios and laboratories, in industry, and in society. Internships and projects will be mandatory components. Over the years, you will have plenty of perspective that will allow you to choose which industry you would like to join and what set of functions you may be most interested in. However, the special feature of tomorrow’s media professionals is that they must be multi-skilled with a broad understanding of both content and delivery systems.

You are not expected to come in already equipped with skills. The merit on the basis of which you will join is determined on your aptitude, interest, and availability. This is a serious-minded program aimed to develop conscientious, competent, and cutting-edge communicators who will go on to define their industry’s direction and magnitude. To accomplish that challenging goal, the program is rigorous in nature.

Core Courses

Print Media Radio Television Advertising Theories of Mass Communication
Photography Film Making Event Management Public Relations Media law / Media Ethics
Business of Media Social Media Digital Content Management Multimedia Mobile Media
Native Advertising Data Journalism

Minor Projects

Campus paper Individual Blogs/ Student website TV News Bulletin RTI Queries based reports Choice of Media Graduation Project – Dissertation


Internship I

  • Between Second and Third Semesters
  • Print / Web / Social Media / Advertising

Internship II

  • Between Fourth and Fifth Semesters
  • Television / Public Relations / Event Management

General Awareness

  • Collaborative Learning
  • Google Docs
  • Wikis

Pedagogic Philosophy

The School of Media’s objectives student-centric. Broadly, the following three testable markers will define the School’s pursuit:

  • Conceptual Competency
  • Professional Competency
  • Ethical Competency

Thus, competency-building becomes the fulcrum of the interface between the student and the institution. These are elements not only for a student in the commitment to their role and exercise of responsible agency, but also for the institution in its commitment to the student. This means that competency should not be defined in narrow curricular or practical success terms, but as the development of a personality that is professionally, critically, and ethically superior—thinking problem-solving researchers and professionals who can rethink paradigms and not become cookie-cutter bench-warmers.

To bolster that goal, the School’s approach will be multi-pronged in the sense that the student must be prepared both in and out of classrooms. Some forms this would take would bridge traditionally disparate paradigms:

  • Professional and academically grounded programs.
  • Interdisciplinary with high emphasis on research.
  • Project- and evidence-based progression in learning, creating and documenting tangible footprints of learning as
    the student progresses.

Course Plan

First Semester
Course Title Lecture (L) Hours per week Tutorial (T) Hours per week Practical (P) Hours per week Total Credits
News Writing 02 00 04 04
Editing and Design 02 00 04 04
Digital Photography 01 00 06 04
Business of Media 03 00 00 03
Minor Project (Campus Paper) 00 01 06 04
Total 08 01 20 19
 Second Semester  
Course Title Lecture (L) Hours per week Tutorial (T) Hours per week Practical (P) Hours per week Total Credits
Digital Content Management 02 00 04 04
Social Media 02 00 04 04
Basics of Advertising 03 00 02 04
Native Advertising 02 00 00 02
Environmental Studies 02 00 00 04
Minor Project (Blogs/Web Reports) 00 00 08 04
Total 11 00 18 20
 Third  Semester 
Course Title Lecture (L) Hours per week Tutorial (T) Hours per week Practical (P) Hours per week Total Credits
Internship 06
Radio Theory 02 00 00 02
Radio Practical 00 00 06 03
Television Journalism 01 00 04 03
Television Production 00 00 06 03
Public Relations 02 00 02 03
Minor Project (Television) 00 01 06 04
Total 05 01 24 26
 Fourth Semester
Course Title Lecture (L) Hours per week Tutorial (T) Hours per week Practical (P) Hours per week Total Credits
Digital Film Making 01 00 06 04
Data Journalism 01 00 04 03
Event Management 02 00 02 03
Corporate Communication 02 00 02 03
Brand Management and Media Planning 03 00 00 03
Minor Project (RTI Queries) 00 01 06 04
Total 09 01 20 21
 Fifth Semester
Course Title Lecture (L) Hours per week Tutorial (T) Hours per week Practical (P) Hours per week Total Credits
Internship 06
Theories of Mass Communication 03 00 00 03
Mobile Media 01 00 06 04
Business Journalism 01 00 04 03
Social Media Marketing 02 00 02 03
Media Ethics 03 00 00 03
Minor Project 00 01 06 04
Total 10 01 18 26
 Sixth Semester
Course Title Lecture (L) Hours per week Tutorial (T) Hours per week Practical (P) Hours per week Total Credits
Media Law 03 00 00 03
Multimedia 00 00 06 03
Sports Journalism 01 00 04 03
Web Analytics 01 00 02 02
Event Planning & Evaluation 02 00 02 03
Graduation Project 00 01 08 08
Total 07 01 22 22

Credit Distribution

Core Courses Internships Projects Env.
I 15 04 19
II 14 04 02 20
III 16 06 04 26
IV 17 04 21
V 16 06 04 26
VI 14 08 22
Credits 92 12 28 02 134

Theory Vs Practical Hours

Classroom Lectures 08 11 05 09 10 07 50
Practical Work 20 18 24 20 18 22 122

Course Components

  • Course Objectives
  • Learning Outcomes
  • Well-defined Modules
  • Examination Scheme
  • Text and References